Allegiant Launches Allways Rewards, Focused on Leisure Travelers

August 20, 2021

Allegiant Air

This week Allegiant launched the travel company's signature non-credit card loyalty program, Allways Rewards. The first airline loyalty program designed specifically for leisure travelers, Allways provides continuous opportunities for customers to earn and redeem points - without restrictions, blackout dates or mileage tracking. 

In addition to opportunities to redeem points for flights, lodging and rental cars, the program leverages Allegiant's partnerships to bring unique rewards to members, including sports and live music event tickets and exclusive experiences.

The program rollout will be accompanied by the Allways Rewards Launch Sweepstakes, starting September 3rd, 2021 One grand prize winner will receive a year of concert tickets, along with a pair of tickets to eight NFL Las Vegas Raiders home football games.

The grand prize winner will also receive vouchers for travel to Las Vegas or any other Allegiant destination. Those who enroll in the program by September 13th will be automatically entered to win.

"We designed Allways Rewards specifically to have an immediate personal impact for our customers. It was truly inspired by the best innovative technology and retail programs that make earning, tracking and using rewards incredibly easy," said Scott DeAngelo, Allegiant executive vice president and chief marketing officer.  

"It's a generational departure from traditional miles-based airline loyalty, which exclusively addresses high-mileage business travelers with long layovers in airport lounges."

"This program is about always earning, redeeming and getting something in return – without having to calculate miles, or worry about exceptions like blackout dates and point expiration," he continued.  "It specifically benefits the way that leisure travelers fly, where they stay, and how they play. Allways Rewards members are free to spend their points at any time, in any amount for anything sold at"

There is no fee required to join Allways Rewards. To enroll, visit

[Source: Allegiant Air]

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