Choice Hotels’ Clarion Pointe Opens 50th Hotel

August 13, 2022

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This summer, Clarion Pointe, a midscale select-service brand extension franchised by Choice Hotels International, opened its 50th hotel.

Clarion Pointe is continuing its expansion with a new development milestone. This comes on the heels of several recent openings, including in the markets of Abingdon, Virginia; Greensboro, North Carolina; and Indianapolis, Indiana. In addition, interest in the brand remains strong; in the first half of this year, Clarion Pointe awarded contracts are up nearly +20 percent over last year.

Clarion Pointe will continue to develop on its already established growth with additional franchise locations in places such as Baltimore, Maryland; Durham, North Carolina; and Tampa, Florida.

Like all Clarion Pointe hotels, the newest properties allow travelers to optimize their stay with "focal pointes," including:

-   Contemporary design touches that guests will want to share with friends, such as signature murals in the lobby and guest rooms inspired by local points of interest.
-   Thoughtful food and beverage selections, starting with a complimentary breakfast and coffee, all the way through craft beer, select wine and small bites available for purchase in the marketplace.
-   Technology with on-demand connectivity to work or chill out, including 49-inch TVs with casting capabilities and free, streaming-strength Wi-Fi.
-   Dedicated workout space featuring all the modern essentials, like cardio equipment and a strength-training station, to stay fit to the core.

"Clarion Pointe was uniquely designed to help owners create an affordable travel experience for today's guests," said Kristen Salotti, senior director, foundation brands, Choice Hotels. "Just three years after opening the first Clarion Pointe hotel, this milestone is a testament to Choice Hotels' commitment to the continued success of Clarion Pointe owners."

Choice Hotels International is one of the largest franchisors of hotels in the world. With nearly 7,000 hotels around the globe, Choice Hotels offers business and leisure travelers a variety of lodging options, from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments.

Choice hotels are a chain of budget hotels that are found throughout the United States. The company was founded in 1972 by Morris Mirkin. Choice Hotels began franchising in 1983 and has since grown to include more than 6,000 hotels. Choice Hotels is the largest hotel franchiser in the world.

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