JetBlue has entered in to an agreement with NBCUniversal's streaming service Peacock that will see its content be the exclusive provider on JetBlue flights.
Flyers will be able to tune into a selection of Peacock Originals from the streaming service, including breakout hits like “Bel-Air”, the latest installment of “Pitch Perfect: Bumper in Berlin”, and upcoming series such as Rian Johnson’s “Poker Face” and Malcolm Lee’s “The Best Man: The Final Chapters.” These shows and more will be available to watch on-demand, directly from their seatback screens.
JetBlue is also offering its customers an unique opportunity to access Peacock's full range of content, including original series, live sports, movies, fan-favorite shows and news with its free high-speed Fly-Fi®. This breakthrough technology allows passengers to stream the entire range of programming from their own devices.
“We’re excited to partner with Peacock, another fun, witty brand born in NYC to help raise the bar on what inflight entertainment can look like and bring in new ways of delighting our customers in the air and on the ground,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “JetBlue has a long history of providing industry leading inflight entertainment and connectivity, and our partnership with Peacock will seamlessly integrate into our TrueBlue program giving customers access to content throughout their travel journey and beyond.”
All JetBlue TrueBlue members who are eligible for Mosaic status will receive a complimentary one-year subscription to Peacock Premium, granting them access to thousands of hours of premium content, including hit shows and movies. Additionally, JetBlue customers can earn TrueBlue points by subscribing to Peacock Premium or through other activities, like participating in experiential marketing campaigns.