On Wednesday, Canadian airline WestJet announced they will begin service between Winnipeg and Los Angeles (LAX) that is slated to begin October 31st.
The carrier says they operate the new route 3 times a week, Mondays, Fridays and Saturdays.
The company stated that the route will improve entertainment business activity between the two destinations, explaining that it will “strengthen integral ties and convenience” between Winnipeg’s expanding television and film industry” and Los Angeles, the “hub of entertainment."
WestJet Flyers Can Benefit from Delta's Sky Club Lounge at LAX Due to Their Codeshare
WestJet passengers can now enjoy Delta's Sky Club lounge at LAX, as part of the airlines' codeshare partnership. The partnership also allows reciprocal loyalty rewards and access to 20 major U.S. cities for WestJet passengers.
Manitoba Thinks More Direct Flights Will Result in Growing Business for Their Film Industry
According to Rod Bruinooge, interim CEO and film commissioner for Manitoba Film and Music, a lack of direct flights has been causing productions to choose other destinations, the Crown agency that promotes the province's film, television, and music industries in Manitoba.
Manitoba's film and TV industry brought in $364.5 million last year, Bruinooge said, and he hopes that will go up with the increased accessibility from Los Angeles.
"Where can we go from here? I'd like to think $1 billion in the next 10 years. I think it's achievable," he said at Wednesday's announcement.
WestJet also plans to increase operations to and out of Winnipeg this year by 80 per cent over 2021, with 22 nonstop direct routes, the airline said.
WestJet is making a play squarely at Air Canada, which hasn't been impressing people as of late. You will WestJet pushing hard on new routes to the United States.