Singapore Airlines high-value corporate travel program will merge with the carrier's HighFlyer Rewards to 'offer even greater value, benefits, and options for corporate customers from businesses of all sizes, ranging from large multi-national companies to small and medium enterprises', according to Singapore Air.
SIA's Corporate Travel Program is aimed at large corporates while the current HighFlyer focuses on small and medium enterprises. With the integration, new features will be introduced while all benefits currently available in both programs will be retained in the new HighFlyer.
Participating companies will be able to enjoy preferential corporate fares, and earn HighFlyer points, for all eligible travel on both Singapore Airlines and Scoot, the two passenger airlines within the SIA Group. This gives businesses the flexibility to choose between a full-service or low-cost offering, and enjoy convenient connections on the complementary network of destinations.
New features include more eligible booking classes for HighFlyer points accrual on non-corporate discounted flights, as well as rewards for reaching specific milestones in customer spend. SIA will also expand the rewards catalogue for HighFlyer members, introducing more options for members to redeem with HighFlyer points.
The revamped HighFlyer programme will support seamless business travel at every step of the journey. Customers can access a one-stop corporate portal for booking flights, redeeming rewards, and managing their travel. Eligible customers will be able to enjoy priority services on their travel, including priority reservation waitlist and airport standby.
SIA is also planning to introduce new HighFlyer earn and burn options with non-air partners such as hotels and car rental services, which are relevant to business travel needs and support customers beyond the flight journey. This will give customers more opportunities to earn and use their HighFlyer points.
HighFlyer will be available in all countries and have four tiers - HighFlyer, HighFlyer Silver, HighFlyer Gold and HighFlyer Platinum. The basic HighFlyer entry tier will be free to enroll, while the Silver, Gold and Platinum tiers will have annual minimum spend requirements.
Enrollment can be done via singaporeair.com/highflyer starting September 1st, 2021.
[Source: Singapore Airlines]