Palm Springs International Airport (PSP) and Agua Caliente Casinos have entered into a naming rights sponsorship agreement. This partnership marks the first of its kind, resulting in the renaming of the airport’s RJ concourse to the Agua Caliente Concourse.
Saverio R. Scheri III, Chief Operating Officer of Agua Caliente Casinos, highlighted the significance of this alliance. “For over 20 years, Agua Caliente Casinos has been the ultimate Coachella Valley destination for gaming and entertainment. This incredible partnership with the Palm Springs International Airport allows us to make an even greater first impression and share more about everything Agua from the moment travelers enter the airport,” Scheri stated.
Emphasizing the airport’s commitment to innovation, Harry Barrett, Executive Director of Aviation at PSP, shared his perspective. “Every day, our team is working to transform Palm Springs International Airport into an innovative, industry-leading facility. This announcement is just one of the many ‘firsts’ PSP hopes to achieve. Our partnership with Fuse Connect has led to this historic agreement, and we’re excited about our future collaboration with Agua Caliente Casinos,” Barrett said.
Three-Year Partnership Between PSP and Agua Caliente Casinos
The partnership, set to commence in early 2024, spans three years and includes various collaborative elements. Agua Caliente Casinos, known for their award-winning resorts and entertainment offerings in the Coachella Valley, will gain naming rights to the RJ Concourse, along with activation space and additional advertising opportunities within the Agua Caliente Concourse.
PSP's Record-Breaking Passenger Traffic in 2022 Signals Growth
Located on the Agua Caliente Indian Reservation, Palm Springs International Airport witnessed a record-breaking footfall of nearly three million passengers in 2022, a number it anticipates surpassing in 2023. The airport serves over 16,250 commercial flights annually, operated by 12 airlines.
The collaboration between Agua Caliente Casinos and Palm Springs International Airport was facilitated by FUSE Connect, a branch of Fuse Advancement specializing in airport advertising and partnership development. This Southern California-based firm will continue to assist both parties in crafting an immersive experience for passengers and providing unprecedented exposure for the Agua Caliente brand.